The Luma Dream Brief challenged creatives to use Luma AI’s platform to create fully realized commercials for Luma itself. We all know that the best ideas never get made because they’re either too risky, expensive, or impossible to pull off. (Or in our case, way too fucked up?) So we couldn’t help ourselves, and made these 2 spots, entirely using AI.

The process was really fun, harder than you’d think, and very illuminating. “Snacktime” was selected as a finalist and is being entered in Cannes as an ad for Luma.