The first few weeks of the COVID-19 pandemic was, well, fucking insane. And at first, the experts were on TV telling us to wash our hands, Lysol wipe our groceries, and to NOT touch our faces. But here's the thing. Not touching your face is really, really hard. So while watching the founder of our agency stroke his beard, itch his nose and jam his pinky into his eye hole during a Zoom meeting, we had an idea. What if we could use Snap Cam to create a the world’s first virtual "swear jar" for facing touching? Two weeks later. It was live.